If you want to market well, you should plan, anticipate changes and benefit from the trends. The previous year was a great year for marketing online. To stay competitive, you should use the following marketing strategies in 2017.
1. The augmented reality
Who knew that Pokemon Go would make millions of dollars on a daily basis? The app gave us two lessons: today’s users are into augmented reality experiences and that the potential is great for those who want to enter this world. In the future, you will find more brands offering AR ads, AR games and so on.
2. Live Streaming
Social media users of today are into real-time content. Nowadays, live streaming has become easier due to the fast internet speeds and the millions of mobile devices. You can see that more and more apps come with live streaming of videos. So, you may want to benefit from this feature this year.
3. Data Visualization
If you are a marketer, you know the importance of data. Actually, you should use quantitative information in order to know who is interested in what. The problem is that the data analysts of today find it hard to understand what the data says. Actually, our brains can’t process a huge amount of data without the help of machines.
Now, the data analysis has become a piece of cake because of the technological advancements. Today, you can benefit from tons of data analysis tools that are available on the market. In the coming years, the technology will get a bit more sophisticated and you will have a greater need to analyze data.
4. Native advertising
As far as the trends are concerned, native advertising is on the list of oldest trends. As a matter of fact, it has been in use for years. Actually, this strategy gives you a kind of natural visibility.
Nowadays, native advertising is rising in popularity, as buyers don’t give that much importance to traditional types of advertising. Moreover, this form of advertising is a sneakier method to get the attention of consumers.
5. Niche Markets
There is an influx of online marketers but the number of consumers is not increasing at the same rate. Millions of new brands enter the same markets to get their share of revenue. This is true as far as social media is concerned.
So, what can you do for success? Well, you may want to be specific. In other words, you should target a specific niche and try to attract a narrower demographic with a specific product.
6. Immersive experience
Nowadays, users are into immersive experiences. Actually, they want to do more than just stare at their smart phone screens. So, virtual reality and augmented reality are the two things that can be used to get the attention of users. So, how can you benefit from this technology? Well, you can use 360 videos for instance.
So, if you are looking for some solid online marketing strategies for 2017, we suggest that you check out these strategies. They have worked for many people. Hopefully, they will work for you as well.